Social Media Management
Buffalo Magazine
I managed Buffalo Magazine's social media pages and website. Since taking them over, the brand gained over 1,300 followers across all platforms. I created all graphics shown on the feed, from quote posts to GIFs. Posts acted as their own stories, with strong copy and imagery.
Linkin.bio is a valuable tool to make this easier for readers and was something I implemented, as well as Instagram highlights to further expand our reach. Writers and photographers were very responsive and say they love that they now have a platform to share their work.
View Buffalo Magazine's curated feeds below:
WNY Weddings
I also managed the website and social media pages for WNY Weddings. The brand recently went through a name change (formerly Buffalo Brides) making brand awareness my top priority.
When the page was first created, #wnyweddings wasn't a hashtag. Now, the tag has over 10,000 posts. I used the UGC generated to feature in monthly newsletters, which was a great tool to build our newsletter list.
View WNY Weddings' curated feeds below:
Walden Galleria
While managing Walden Galleria's social media accounts and website for almost 2 years, I worked with more than 200 brands in the center. I had to adjust my content and tone of voice to meet their brand standards.
View some of my posts from my time there below: