Email Campaigns
During my time at The Buffalo News, I created email campaigns for WNY Weddings. The brand previously had no email marketing. Campaigns included a welcome series sent after a user requested their free issue and monthly newsletters, which highlighted our content, UGC and the latest news in the wedding scene. The video above shows a bit of one of the newsletters and was also used in a lead generation campaign to build the newsletter list on Facebook and Instagram.
View the emails below:
